Viktoria Hultman is a freelance art director, photographer and video director, working with clients such as GORE-TEX Brand, Svenskt Tenn, Calvin Klein, Sneakersnstuff, Nike, Adidas and New Balance. She holds a Bachelor of Fine Arts from Beckmans College of Design and has experience working in-house for brands and agencies. While studying she co-founded the creative collective Gammastudion (2021), and was awarded Kycklingstipendiet at Guldäggsgalan in 2022.
In 2024, she founded IOU.STUDIO which offers services and consultations within creative direction, art direction, photography and video direction. Simultaneously working on self-initiated projects and collaborations based on research and references curated to develop IOU.STUDIO.
In 2024, she founded IOU.STUDIO which offers services and consultations within creative direction, art direction, photography and video direction. Simultaneously working on self-initiated projects and collaborations based on research and references curated to develop IOU.STUDIO.