Viktoria has worked with brands and agencies such as GORE-TEX Brand, Calvin Klein, Sneakersnstuff, PUMA, Nike, Adidas, New Balance, Svenskt Tenn, Jung Relations, ABBY.WORLD, Patriksson Group and more. She also collaborates with independent artists and brands including Connie Costas, DJ Beverage, Alton, DJ Rawel, Wawa Print Shop, and Harmonihus. She co-founded Gammastudion (2021–2024) before going on to launch IOU.STUDIO (2024). Viktoria holds a Bachelor of Fine Arts from Beckmans College of Design (2023), has studied Art History & Visual Studies (2020), and was awarded Kycklingstipendiet at Guldäggsgalan (2022).

Contact: hello@viktoriahultman.com

‘VILLAIN’ for PUMA Mostro via Sneakersnstuff

Creative direction and photography

Conceptual zine for GORE-TEX Brand

Art direction and photography

Images for Connie Costas

Photography

Moving On by DJ Beverage

Video direction

24-page zine by IOU

Art direction and photography

All Alone single cover and Procrastinate EP cover

Art direction & photography

New Balance 1906 via Sneakersnstuff

Art direction & photography

Adidas Superstar via Sneakersnstuff

Video direction

New Balance 860 via Sneakersnstuff

Art direction & photography

Gammastudion

Co-founder & creative work